The H&M family is getting a little bigger.
On Thursday, the Swedish fast-fashion giant announced their newest upscale brand, Arket, which is a “modern-day market that will offer essential products for men, women, children and home,” according a statement to Business of Fashion, which broke the news.
Arket, like fellow H&M sister brands Cos and & Other Stories, will have a higher price point than the core fast-fashion brand. However, in addition to the Arket label, the retailer will also sell non-H&M brands too, like a market (hence the name). The design and ordering process is easy, fast and can accommodate your artwork and logos if required. If you only have a general idea of what you want, we can complete the label design for you. There is no charge for design completion and art layout. Our labels designers can work off your sketch, engineered drawings, or simply from a description of what you want. We can develop a proof if required to ensure accuracy and completeness prior to production. QC Labels & QA Labels, including Approved Labels, Quality Control Passed Labels, Accepted Labels, Calibration Labels, Rejected Labels and Cryogenic Quality Control, Materials and Status Labels, come in a variety of sizes, shapes and colors.
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“We did quite extensive research and what we clearly saw was a broad customer base out there who are looking for classic, quality products in an environment that should be both simple and inspiring, but also putting our own fantastic design together with complementary brands,” said managing director Lars Axelsson. “Today the customer is very busy. They are looking for convenience, but also a place that they can really enjoy.”
The Stockholm-based company will open its first brick-and-mortar store in London later this fall, and the offering will also be available online. Arket also has plans to open more retail stores in European cities like Munich, Brussels and Copenhagen by the end of the year. And because the future of retail is all about experience, a handful of these stores will feature a cafe concept featuring “new Nordic” healthy cuisine.
No plans for U.S. stores were mentioned in the announcement, but other H&M labels have begun putting down roots in Los Angeles. Earlier this month, & Other Stories opened an L.A. atelier in the heart of West Hollywood on Melrose Ave., hoping to infuse a bit of the Southern California style into the designs, and Cos opened a Beverly Hills store in 2014.