The designer’s resort runway show will take place during this year’s annual film fest.
Look out, France, Philipp Plein is coming.
The designer, who last February moved his fashion show from Milan to New York Fashion Week for an all-out fashion extravaganza which saw Madonna and Kylie Jenner sitting front row, is heading to Cannes to present his resort collection on May 24 at his personal mansion, La Jungle du Roi.
The show will take place just a few days ahead of the annual Cannes Film Festival, which begins four days later on May 28. Like his previous runway bonanzas, the guest list will be extensive, with more than 300 showgoers expected to attend. The film festival, no doubt, will ensure that plenty of A-listers are in town to make the quick pit stop.
“My Cannes villa is a place of tranquility and inspiration for me,” Plein told WWD. “Many of my ideas were conceived on these grounds.”
In addition to the resort collection, Plein will present a capsule collection he created in collaboration with New York graffiti artist Alec Monopoly.
Plein is one of several designers investing millions in over-the-top fashion productions (think: Tommy Hilfiger’s Tommyland) and drawing hordes of celebrities to his front row as well as his catwalk. Last September, Fergie performed during his spring 2017 show in Milan, while his February show featured live performances by NAS and The Kills while Pete Wentz, Desiigner, Sofia Richie and “hot felon” Jeremy Meeks hit the runway.