Universal has three weeks left to make its final marketing push for the Tom Cruise film, which is expected to be a far bigger player overseas.
Universal’s The Mummy reboot is projected to open to $40 million-plus in North America in what would make a modest start for the event film starring Tom Cruise.
At the same time, Universal has yet to make its final three-week marketing push for the film, which opens June 9. According to two people with access to prerelease tracking, one major service has the opening at $40 million; another has it at $42 million.
These projections do not include international. The Mummy, costing roughly $125 million to make before marketing, should do substantially more business overseas than in North America and will have the advantage of opening day and date in almost every major market around the globe, including China.
Directed by Alex Kurtzman,The Mummy stars Cruise as Nick Morton, who wakes up without a scratch after a plane crash. He’s told by Dr. Jekyll (Russell Crowe) that he’s been cursed by an ancient evil, The Mummy (Sofia Boutella).
The Mummy launches a shared universe for Universal featuring its monsters, with Crowe’s Dr. Jekyll potentially playing a role similar to Samuel L. Jackson’s Nick Fury in the Marvel Cinematic Universe. Javier Bardem is on board for a future Frankenstein film, while Johnny Depp has signed on for The Invisible Man.
Courtney B. Vance, Annabelle Wallis and Jake Johnson also star in The Mummy.
In 1999, The Mummy, starring Brendan Fraser and Rachel Weisz, earned a rousing $155.4 million domestically and $416 million globally. The Mummy Returns debuted to $68 million domestically in May 2001 on its way to grossing $433 million worldwide. After a long hiatus, Fraser returned to star in The Mummy: Tomb of the Dragon. The threequel, opening to $40.6 million in August 2008, disappointed with a domestic total of $102.5 million. Globally, it grossed $401.1 million.
The Mummy opens in a very competitive corridor, coming two weeks after Pirates of the Caribbean: Dead Men Tell No Tales and Wonder Woman.
SOURCE :Box Office