It was a gathering of like minds and atmosphere replete with networking amidst knowledge acquisition as Chief Executive Officers (CEO) of leading Media/Production outfits across the country assembled for their 2017 annual Electronic Media Content Owners Association of Nigeria (EMCOAN) CEO Business Seminar at the ADNA Hotel, GRA, Ikeja on 23rd, March, 2017.
EMCOAN the umbrella body of Chief Executives Officers (CEOs) of Content Owners in Nigeria, especially over 85% of content/programmes on TV, Radio and Online in Nigeria, with members across the country took another bold step in ensuring that her members are better equipped with the Media/Broadcast Industry trends/development .
Three facilitators took turn after each other dishing out thought-provoking and very educative perspectives as regards the media/broadcast industry and legality involved within the laws of the land.
The first speaker, Mrs. Ijeoma Onah (Content Aggregator) was very apt with the topic : Successful Distribution of Local Content on International Scale- Challenges & Opportunities as she pointed out that “more than before in the history of the industry, content distribution opportunities and network to succeed are opening, stakeholders just need to tap into it and make the best out of it despite all the challenges” she concluded. There was a tea break where interaction and networking took place before the second speaker.
Also, re-iterating the importance of maximizing the film content vis-a-vis the massive boom in theatrical releases across the country was Mr. Moses Babatope, the ED/COO, FilmHouse Cinemas and FilmOne Distribution. Mr. Babatope alongside Ijeoma answered numerous questions and gave a lot of insight with facts and figures as regards theatrical releases and its box office grosses in Nigeria. He stated the importance of producing local content via a very strong Nigeria story yet making it global in terms of technicalities, publicity, marketing and brand management for a wider audience.
The President of EMCOAN, Mrs. Debbie Odutayo in her words said, “this has been very illuminating and very deep. Ours is an industry that evolves every other minute, hence, we need to be in tune with development and best practices globally. I wish to state that this annual EMCOAN CEO Business Seminar is one of the several initiatives of the current outgoing leadership, we hope that it can only get better with the new leadership coming in, she averred.
The last session was handled by Barr. Obianuju Otudor- Senior Associate, Punuka Attorneys & Solicitors where she spoke on Intellectual Property Matters, Brand Protection & Anti-Counterfeiting. Often times, as content owners, she reiterated the importance of not taking things like brand logos, proper documentation, usage of location etc for granted especially when filming or shooting different productions, if all these are not properly done, such little things can lead to litigations that can take a deep cut or hole off the content owners purse. She reeled out laws governing intellectual property in Nigeria and how most industrial players are still very ignorant of them, hence, falling into unnecessary traps here and there.
The Chairman, Programme Committee of EMCOAN, Mr. Paul Igwe (MD/CEO, Whitestone Cinemas) in his elated mood said ” we want to thank the three speakers whom we have drank from their intellectual reservoir of knowledge, we hope you guys will heed our call whenever we call upon you for similar endeavors” he postulated.
The CEO Seminar had in attendance CEOs like EMCOAN Board of Trustee Chairman in person of Mr. Wale Adenuga (MFR) and the Chairman, WAP & WAP TV, Mrs. Debbie Odutayo (Executive Director, Royal Roots Communications), Mr. Opa Williams (MD, ), Asiwaju Benson Akindeju (CEO, AK Media), Mrs. Jibe Ologeh (MD/CEO, JYB TV & R-Wells Media Ltd) amongst many other CEOs and participants.
Alayande Stephen T.
For: EMCOAN PR Team
SOURCE: The Nigerian Voice (local news)